Master chefs appointed UNDP Goodwill Ambassadors for food security

[Excerpt] 18 January | UNDP – Internationally acclaimed chefs Joan, Josep and Jordi Roca, from Spain, were appointed today as UNDP Goodwill Ambassadors to work closely with the Sustainable Development Goals Fund (SDG-F). The Roca brothers will generate support for the newly launched Sustainable Development Goals (SDGs), agreed by world leaders to achieve a future by 2030 where hunger, unemployment, inequality, and climate change are a thing of the past.

From left to right: Jordi Roca, Josep Roca, UNDP Associate Administrator Tegegnework Gettu, and Joan Roca pose to the press with their Goodwill Ambassador Certificates. Photo: Freya Morales / UNDP

From left to right: Jordi Roca, Josep Roca, UNDP Associate Administrator Tegegnework Gettu, and Joan Roca pose to the press with their Goodwill Ambassador Certificates. Photo: Freya Morales / UNDP

The only siblings to be jointly appointed as UNDP Goodwill Ambassadors and the first to specifically focus on the SDGs, the brothers will lend their voice and expertise to advocate for enhanced food security and access to nutritious food. They will also advise on improving food industry and agricultural practices to protect the environment and create jobs.

“We are honoured to work with UNDP and the Sustainable Development Fund to advance the vision of a future where everyone has access to healthy foods,” said Josep Roca. “The mandate of the new Sustainable Development Goals is clear. Creating prosperity means securing a food chain that is environmentally sustainable, socially just and economically inclusive.”

Food is a central component of the 2030 agenda for sustainable development

In addition to raising awareness of key global issues, the Rocas will also advocate for improved practices in the production, distribution and consumption of food, advising on sustainable techniques to reduce food waste through affordable preparation and conservation, support local food sourcing and minimize environmental damage.

“We believe that there is a critical need for the world to focus on food, health and environment. Food security and access to nutritious food intersects with other key areas like climate change, agricultural production and labor. Food security means more than expanding harvests or yields – but also providing a chance for communities to gain new insight into how to protect their local crops and culinary traditions, all of which impact other areas,” said Joan Roca. “We as chefs can work with a new generation of partners to get our message across and provide knowledge that can be useful for larger communities. In terms of advocating for food greater food security and fighting malnutrition-this is also our responsibility.”

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